Dr. Kevin Elko – Program
How to Achieve Greatness at Work and in Life
This seminar consists of four major points and four action items. First, from a
research study conducted with MBA students at Harvard over ten years, those who have goals make twice as much
over time as those who do not. And those who have written goals will (1) make ten times as much money and (2)
are ten times as effective as those who do not (if you go on Google and type in goals/Harvard the study comes
up). One either lives in circumstance or in vision. The first action step is to get a notebook and write
Secondly, this seminar has the objective of clearing mental clutter. A person is
effective when realizing “there are some things beyond my control and there are some things that are not.”
When the vision/goals are clear, one is pulled to them, but what makes the vision fuzzy is mental clutter, or
thoughts in our head about things we can do nothing about. This seminar has the objective to identify those
thoughts that rob performance and joy on the job. The second action step is to develop a focus phrase that
clears the mind and then to write it on a card supplied at the seminar that the participant can keep in a
wallet or purse.
Third, the process of developing a “game plan” is discussed and ways in which the
participant can adhere to one that is effective. A key to performance is to get to our day and start our
process as early as possible and without emotion. Sport analogies are used here in the seminar to show how
athletes approached their task without emotion but with intent of execution. Studies show that the productive
advisor makes his or her first call before 9 a.m. to a possible client, where the mediocre advisor makes that
same first call after 11 a.m. In other words, productive people start their process as soon as possible
daily. The third action step is to develop a personal script to use when starting the day to visualize the
process and to focus before starting each day.
Last, the concept of “claiming” the vision is important in this seminar. High-level
performers know the effectiveness of asking and asking and asking. The mediocre performers assume that those
around them read their mind and will give them what they want because they have presented something to them
and that others can read their mind. People like to be asked and research shows that people usually will not
respond until asked—to do whatever. The final action step is to leave the seminar and focus on asking for
what one wants, or claiming it.
Nerves of Steel
This program addresses life-changing concepts by explaining the step-by-step process
necessary to guide you. Dr. Elko teaches you how to be mentally tough when times call for it, and how to stay
focused on the things that are truly important.
Although there has been much energy given to stress and how to handle it, the
challenges of the stressful environment remain. Today's workplace, be it an athletic field, a business
office, or our home, is more stressful than ever and people report being less able to handle their
environment now than any time in history. In his approach, Dr. Elko discusses the strategy necessary to
develop Nerves of Steel. He points out the importance of intrinsic motivation and how to keep those
motivators in front of you at all times. Dr. Elko discusses how to focus using specific self-talk and how to
identify your internal Voice of Judgment (V.O.J.) and how to internally respond to it. Finally, to retain the
information taught in this program, Dr. Elko explains how to give away the very thing you need...your
There is very little evidence that I.Q. alone is responsible for the success that an
individual has in life. But one's ability to focus through adversity, be creative and maintain motivation,
all factors that are referred to as having "Nerves of Steel" has been known to have a significant influence
on one's success and satisfaction.
It is easy to sit and constantly analyze the problem along with the mass media. The
winners however look for a solution. It is the difference between being an over-developed survivor or a
developed achiever. This discussion presents a five-step system of first creating a vision of what you want
to accomplish. Next we discuss techniques on how to make the vision clear and keep that vision in front of
them daily. Next the participant is taught to remove the thoughts in their head that are keeping them from
achieving their vision, which is called mental clutter. The third step is to develop and stay on a concrete
process and techniques are shown so the participant does not vary. And finally, we discuss how to recognize
and seize opportunities that enable the vision to be realized which we call "Claiming it".
Seasons – Learning How to Deal with Change
These are not tough times they are changing times, this is a very important
distinction because as one labels they tend to adopt a set of behaviors that follow their label. However,
this truth does not necessarily make life easier because the fact of the matter is few really know how to
change. Last week a woman who was in tears was describing how her mother was telling her how she has
emphysema and cancer while she was smoking a cigarette. I do not think there is such a thing as will power,
but there is a specific set of skills that one uses to change. This talk outlines how the participant
identifies the changes in their world and develops mental strategies to do the changes needed to become
effective again, they (1) develop a new vision, (2) clear thoughts away that are not the new vision and (3)
adhere to a system that gets them to the vision including asking for business they are entitled to. This talk
describes how we need a season of change in our life to address the current challenges.
The Three R’s (Retreat, Rethink, Respond) of Effective
A sign hangs on the wall in the weight room at the
University of Alabama football team:
Poor nutrition cannot be undone by over-training.
Similarly, poor interaction skills cannot be undone simply by mastering technology in your
chosen field. Interaction is a skill paramount in every other field. For
example, the 3 reasons people chose physicians are for (1) affability, (2) availability and (3)ability, in this
order. Furthermore, people decide on #3, ability, based on #1, affability
In addition, all winners use processes and systems: repeatable, observable
This seminar has become a most requested favorite, especially of insurance companies and
financial services companies handling the challenges of their field. This
seminar is geared toward leaders and service people in the field, to enable them to take challenges and turn
their challenges into wins.
"This is the best talk I ever heard." – Testimony of Bryan Hubbard, Alpha
Quit Wishing For Victory and Decide On It
In this seminar, we discuss
how the words that come out of our mouth have a direct relationship to our health and our wealth.
We can go to the next level
by changing what we speak – moreover, being intentional and having a “Go to Script” ready to start each
day out having the words that will roll
off our tongue all day planned. The phrases: keep the main thing the main thing, trust,
nothing to gain nothing to
fight for and fight weary are all suggested as words we can say “out loud:” all day long to
improve our effectiveness.
Many people fail in areas of
their lives because they understand something objectively but not subconsciously. This disconnect occurs because
of The Human Limbic System, which controls all beliefs that drive our reactions that powers our behaviors. And,
really, what else is there except for our beliefs which power our behavior? Some say that attitude is
everything, but not many know that attitude is not a gene but rather a muscle needing exercise. And like any
muscle, if it is not subjected to a workout every 48 to 70 hours, that muscle will atrophy, will shrink, thus
becoming smaller and weaker.
At the University of Alabama
in the weight room for the football team, with whom Dr. Elko works, hangs a sign over the doorway: “Overtraining
will not undo poor nutrition.” Likewise, a person’s mastery of technology or of anything in life cannot “undo” a
poor attitude. Strengthening that “attitude” muscle (which stems from one’s beliefs) comes only with constant
In his seminar, Dr. Elko
discusses our beliefs and how we make them. He teaches participants how to develop the tools they need to
exercise that attitude muscle, how to manage their belief system, how to strengthen and feed that attitude
muscle in order to build it into the fabric of their being, so that development and growth take place
subconsciously and continuously.